Coty’s move to acquire a 20% stake in Kim Kardashian West’s beauty line KKW will enable it to leverage the power and buzz of personality-driven cosmetics – especially important in the face of ongoing COVID-19 challenges, says GlobalData.
One tech start-up thinks so. Artificial intelligence start-up Cherry Pick will launch its first beauty brand next year, created using technology that reads real-time consumer demands and identifies the ideal talent to front it.
Born This Way pop icon Lady Gaga will launch Haus Laboratories exclusively on Amazon next month, a move that has generated considerable buzz in the beauty world. So, is this e-commerce strategy a smart one to follow?
