The cosmetic and detergent categories are innovating most intensely in bioplastic technologies worldwide, with Europe and the US leading the charge, finds a study from the European Patent Office (EPO).
The beauty industry needs to shun consumerism, stop confusing consumers and invest in infrastructure, packaging technology and manufacturing if it is to begin to address the enormous plastic challenge, says the CEO of the British Beauty Council.
Bioplastics research and development efforts worldwide remain very immature, particularly in cosmetics where there have been very few patents filed, according to Clarivate Analytics.
Bioplastics marry the benefits of one of the world’s most versatile materials with the advantages of a sustainable source – making it a significant advance in the field of sustainable packaging. However, as with any innovation, these new materials present...
![Several major beauty and personal care majors are particularly active in international patent filings on bioplastics innovation for cosmetics and detergents [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/21/cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-european-patent-office/12946065-1-eng-GB/Cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-European-Patent-Office.jpg)
![It's time the beauty industry takes responsibility and continues its push forward with packaging innovation to succeed in the wider sustainability drive [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/beauty-industry-must-take-responsibility-for-plastic-waste-problem-says-british-beauty-council-ceo/12613854-1-eng-GB/Beauty-industry-must-take-responsibility-for-plastic-waste-problem-says-British-Beauty-Council-CEO.jpg)
