The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Special Edition: Inside-Out Beauty – Science And Product Innovation
Supplements containing colourless carotenoids offer promise as a dietary intervention for photoprotection and wider skin health at a time when consumers are increasingly turning to inside-out strategies, finds a review.
Daily protection against the entire UV spectrum, including ultra-long UVA, can help slow signs of photoageing across all skin phototypes and ancestry, according to global clinical studies from beauty major L’Oréal.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
Nanoparticles made using natural polymers and ingredients from waste materials offer the cosmetics industry great promise in developing active beauty products for skin health that align with green economy goals, say researchers.
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
The research arm of Kao Corporation has developed a non-invasive method that can quantitatively analyse physiological changes in blood vessels and capillaries in deep skin tissue, which it said was crucial in studying skin health.
Oriflame research has found that by providing a clear view on the signs of ageing that really matter to Russian women who are aged 40 years old and above, it can then look to develop relevant anti-ageing skin care solutions.
It appears that UK consumers are concerned about skin ageing, but this is not reflected in their behaviour as few have adopted a daily routine; and this could be down to brands not connecting with the majority of people who are most interested in their...
A new study confirms that vitamin A can help to improve wrinkles
associated with aging as well as promote the production of
skin-building compounds, suggesting it could become an increasingly
important ingredient in natural-based...
European scientists have revealed research findings that suggest
skin tone and luminosity are key indicators to the perception of
age, hinting that cosmetic companies would do well to focus on
treatments that target this area.
In an-depth look at the purchasing habits of women a bi-annual
survey from Avon reveals some interesting contrasts from
country-to-country, but with girls in the 14-24 age bracket stating
that they are already worried about signs...