The topic of 'longevity' is a huge focus for the cosmetics and personal care industry now, as 'anti-ageing' narratives begin to take this route instead. To find out more about the latest research in this area, we spoke to a neuroscientist...
Ahead of speaking at the InCosmetics Global trade show in Paris this April, VP of beauty market intelligence and trends company Beautystreams, Michele Superchi, shared his expertise on what’s now and what’s next for the longevity boom…
We spoke to the founder of menopause-beauty brand Made of More about its new approach to marketing skin care to mature consumers, and use of new ingredients such as “the mother of all cannabinoids”.
A dermal filler and dermocosmetics company has had its whole portfolio of hyaluronic acid-based products certified by the Medical Device Regulation (MDR) certification. Here’s why its CTO thinks this is a sign of what’s to come next in this space…
L'Oréal's venture capital fund BOLD has just invested in Timeline, a Swiss biotech that specialises in longevity in the beauty and health sectors, as the focus on longevity grows in the beauty industry.
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.
Industry players and skin care innovators such as The Body Shop and Caudalie reveal exclusive insights into the evolving consumer preferences and advancements in technology in the ageing skin care market.
The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
The Body Shop’s Edelweiss skin care range is moving away from anti-ageing language and instead focuses on the message of building skin resilience to help consumers in their quest to ‘age gracefully’.
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Special Edition: Inside-Out Beauty – Science And Product Innovation
Supplements containing colourless carotenoids offer promise as a dietary intervention for photoprotection and wider skin health at a time when consumers are increasingly turning to inside-out strategies, finds a review.
Personal care major Johnson & Johnson is working with biotech specialist Sequential Skin to investigate whether there are any new markers for skin health, particularly those linked to acne and ageing.
Curcuma supplements in combination with a curcuma-based topical show most promise in targeting ageing signs like wrinkles versus just using a cream, say researchers.
As blue light protection innovation continues to surge, further research must be focused on understanding the mechanisms by which exposure leads to skin damage, suggest researchers.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
The biggest skin concerns amongst both male and female consumers last year were wrinkles, fine lines and eye bags, according to data from Finnish tech firm Revieve.
Special Edition: ACTIVE BEAUTY – VITAMINS, MINERALS AND PLANT POWER
Topical cosmetic application of vitamin C is more effective than oral supplementation when targeting skin health, but challenges remain around stability and absorption, finds a review.
Daily protection against the entire UV spectrum, including ultra-long UVA, can help slow signs of photoageing across all skin phototypes and ancestry, according to global clinical studies from beauty major L’Oréal.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
The potential of naturally derived plant-based cosmetics and nutricosmetics has not yet been fully harnessed when targeting oxidative stress and inflammation-related skin ageing, say researchers.
Australian medical cannabis expert Cann Global has forayed into skin care with a natural CBD and hemp skin care brand Fuss Pot, launching in France this month.
Coriander oil has the potential to become an effective and natural anti-ageing ingredient, claim researchers, who found it displays significant anti-wrinkle potential.
A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
Nanoparticles made using natural polymers and ingredients from waste materials offer the cosmetics industry great promise in developing active beauty products for skin health that align with green economy goals, say researchers.
The skin care market is lacking anti-ageing solutions for consumers with sensitive skin even though they are more susceptible to premature ageing, says a South Korean ingredient manufacturer.
Beauty brands and consumers are shifting away from the notion of ‘anti-ageing’, instead seeking out products that address specific skin care needs, says the head of skin care and innovation at Avon.
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
The research arm of Kao Corporation has developed a non-invasive method that can quantitatively analyse physiological changes in blood vessels and capillaries in deep skin tissue, which it said was crucial in studying skin health.
Researchers from Kao Corporation have conducted a study to determine and quantify the significant changes to the shape of the lip and the surrounding area as women age.
Propelled by millennial consumers’ enthusiasm for inclusive attitudes to gender, race and age, the beauty industry is increasingly responding to more diverse beauty options.
Researchers say they have identified the first genetic evidence to explain the difference between perceived age and actual age, and the secret may be in the MC1R gene.
Age management is a more appropriate term to describe the anti-ageing category and better reflects consumer sentiment, as consumers are now embracing their age, according to a market analyst.
Oriflame research has found that by providing a clear view on the signs of ageing that really matter to Russian women who are aged 40 years old and above, it can then look to develop relevant anti-ageing skin care solutions.
It appears that UK consumers are concerned about skin ageing, but this is not reflected in their behaviour as few have adopted a daily routine; and this could be down to brands not connecting with the majority of people who are most interested in their...
Italian consumers, young and old, want to keep their youthful appearance as long as possible and this is helping drive demand for anti-ageing products in the country.
Scientist, Dr. Burt Ensley has developed Prolastil, a formulation that features active ingredient tropoelastin, a natural precursor to human elastin that confers strength and elasticity to the skin.
Spain-based ingredients supplier, Provital Group, claims its recently launched ingredient Noline offers a non-invasive, safer way to plump up wrinkles from the inside out.
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
![The beauty industry has a duty of care to fulfil, empowering consumers of all ages to feel skin and body confidence [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/21/beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-facegym-founder/16355744-1-eng-GB/Beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-FaceGym-founder.jpg)
![The Body Shop’s Edelweiss skin care range is moving away from anti-ageing language and instead focuses on the message of building skin resilience. [The Body Shop]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/the-body-shop-s-aims-to-move-away-from-the-idealisation-of-youth-with-edelweiss/16329574-1-eng-GB/The-Body-Shop-s-aims-to-move-away-from-the-idealisation-of-youth-with-Edelweiss.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![Consumers are increasingly open to dietary intervention strategies for skin health since the COVID-19 pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/16/beauty-supplements-for-photoageing-with-colourless-carotenoids-promising-finds-review/16254247-1-eng-GB/Beauty-supplements-for-photoageing-with-colourless-carotenoids-promising-finds-review.jpg)
![J&J will combine its genomic database with data collected via Sequential Skin's skin patch tests to build out panels of skin health markers related to acne and ageing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/15/johnson-johnson-sequential-skin-partnership-tracking-skin-health-markers-for-acne-and-ageing/16251070-1-eng-GB/Johnson-Johnson-Sequential-Skin-partnership-tracking-skin-health-markers-for-acne-and-ageing.jpg){kind=tracking}
![Skin moisture, firmness and elasticity, collagen content and the overall appearance of wrinkles improved most with a combined supplement and topical curcuma approach [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study/16231219-1-eng-GB/Skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study.jpg)
![There are a raft of theories available and ongoing research happening to identify the precise process behind blue light-induced skin damage [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/24/blue-light-skin-damage-science-must-focus-on-mechanisms-of-action-say-researchers/16198408-1-eng-GB/Blue-light-skin-damage-science-must-focus-on-mechanisms-of-action-say-researchers.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![Men and women globally share these top skin care concerns, likely because skin appearance reflects overall health and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/22/revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally/16190224-1-eng-GB/Revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally.jpg)
![Vitamin C or ascorbic acid offers many skin health benefits when incorporated into topical formulations, from UV damage protection to collagen maintenance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/17/vitamin-c-in-topical-cosmetics-promising-for-skin-health-says-review/16092233-1-eng-GB/Vitamin-C-in-topical-cosmetics-promising-for-skin-health-says-review.jpg)
![L'Oréal recently completed a one-year long study in Brazil showing daily standard UV protection is critical in slowing signs of photoageing and had also proven the power of full-spectrum UVA protection across different phototypes in Brazil and East Asia [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/04/l-oreal-uv-protection-photoageing-clinical-studies-shows-ultra-long-uva-protection-important/15914339-1-eng-GB/L-Oreal-UV-protection-photoageing-clinical-studies-shows-ultra-long-UVA-protection-important.jpg)
![Women aged 40+ say they have more confidence and better self-esteem than when they were younger, and beauty needs to find its place in this, according to Avon [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/02/avon-power-of-ageing-campaign-highlights-female-empowerment-for-women-aged-40/15907655-1-eng-GB/Avon-Power-of-Ageing-campaign-highlights-female-empowerment-for-women-aged-40.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![Shiseido has mapped out a ring collagen network present in facial skin that is crucial to morphology as a person ages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin/15803259-1-eng-GB/Shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin.jpg)
![Curcuma comosa extracts could prevent skin photoaging by UVB. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/09/01/wild-turmeric-extracts-could-protect-against-uvb-photoageing-pioneer-report/15700335-1-eng-GB/Wild-turmeric-extracts-could-protect-against-UVB-photoageing-pioneer-report.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![With the ongoing crises in today’s world, it is a privilege to grow old. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-expert/15604760-1-eng-GB/Help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-Expert.jpg)
![Phytocosmetics offer plenty of promise due to the antioxidant content within many plants, but extraction and delivery systems need more focus [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/plant-based-beauty-phytocosmetics-promise-with-extraction-delivery-and-certification-advances/15611273-1-eng-GB/Plant-based-beauty-phytocosmetics-promise-with-extraction-delivery-and-certification-advances.jpg)
![Fuss Pot has kickstarted the launch phase with its hemp-based 'ageless' range for ageing skin concerns [Image: Fuss Pot Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/cbd-hemp-skin-care-brand-fuss-pot-launches-in-france-and-eyes-european-expansion/15575564-1-eng-GB/CBD-hemp-skin-care-brand-Fuss-Pot-launches-in-France-and-eyes-European-expansion.jpg)
![Shiseido has discovered evidence that men tend to form crow's feet more than a decade earlier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women/13047221-1-eng-GB/Shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women.jpg)
![Nanoparticles made from fishery by-product and plant biomass could be used to make emulsions targeting skin ageing from stress and environmental pollution [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/30/green-beauty-promise-with-sustainable-circular-nanoparticles-from-waste-material-for-skin-health/12884477-1-eng-GB/Green-beauty-promise-with-sustainable-circular-nanoparticles-from-waste-material-for-skin-health.jpg)
![The skin care market is lacking anti-ageing solutions for consumers with sensitive skin even though they are more susceptible to premature ageing. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sensitive-skin-category-lacking-solutions-to-tackle-vulnerability-to-premature-ageing/12787623-1-eng-GB/Sensitive-skin-category-lacking-solutions-to-tackle-vulnerability-to-premature-ageing.jpg)
![Consumers and industry instead will shift the conversation towards very specific skin benefits, some associated with ageing but others not [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/28/anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-avon/12687008-1-eng-GB/Anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-Avon.jpg)
![The patent-pending system has been designed to identify 'skin trends' associated with certain biomarkers, enabling highly customised formulations to be blended or product recommendations made [Getty Images]tion development and improve existing product recommendation](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/22/l-oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care/12668298-1-eng-GB/L-Oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care.jpg)
