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Beauty trend insights, science and sustainability in skincare

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Empowering beauty innovation: Bridging science and sustainability formulation innovations

In an era where the paths of beauty, sustainability, and scientific inquiry converge, companies are increasingly aware of the importance of choosing a manufacturing and turnkey partner that not only understands the market's pulse but also collaborates to craft products that resonate with current trends and demand.

The beauty industry in 2024 is pivoting towards the ‘anti-wellness’ trend, emphasising simplified beauty routines for consumers with busy and fast-paced lifestyles. This shift is sparking innovation in multifunctional products that offer several benefits in one application, embodying convenience and efficiency.1

Many products in the market, such as moisturisers with built-in sunscreen and multi-use tints, already cater to this demand, showcasing the industry's adaptation to consumer preferences for streamlined, practical beauty solutions. Highlighting this trend, the Bobbi Brown Intensive Serum Foundation SPF 40 and Clinique Anti-Blemish Solutions Liquid Makeup stand as exemplars of multifunctionality, blending skincare and makeup benefits to simplify routines and meet diverse needs efficiently.

The rise of blue beauty represents more than just a trend; it's a movement focused on ocean conservation, sustainable sourcing, and the development of eco-friendly products. It champions the cause of protecting the oceans through the use of sustainable algae ingredients and tackling pollution by preventing ocean-bound plastic, creating products free of microplastics and safe for reefs.

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Despite the challenge of 'blue-washing', this movement also influences packaging decisions, encouraging the adoption of eco-conscious designs inspired by the ocean's aesthetic, employing shades of blue and green, water-like textures, and marine-themed visuals.

Another key trend in 2024 is that consumers are gravitating towards scientifically supported solutions that promote internal health as the foundation of external beauty. This trend is reflected in the growing popularity of the cosmeceuticals sector, which merges cosmetics with bioactive ingredients that offer medicinal benefits. Valued at $49.5 billion in 2021, the cosmeceutical market is on track to reach $79.3 billion by 2027.2

Within this evolving landscape, Meiyume stands out as a vanguard of innovation and thought leadership. The debut of five unique collections from its UK-based teams epitomises a seamless fusion of insightful beauty trends, cutting-edge formulations, and inventive packaging. These collections are not just products but represent Meiyume's commitment to lead the skincare industry forward through collaborative innovation and excellence.

Virtuoso: Elevating ‘skinimalism’ to new heights

The virtuoso collection redefines ‘skinimalism’ by introducing a revolutionary two-minute skincare and makeup routine, blending high precision, performance-driven formulas with premium multifunctional hybrids. This range is designed to provide a non-toxic 'tweakment' effect, utilising functional ingredients for targeted applications.

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It includes a hybrid SPF Tinted Serum, a Multi-peptide Eye Serum, a Notox Lip Serum, and a selection of SPF applications, all encased in Meiyume’s stock prestige packaging. This collection speaks to the growing consumer desire for minimalist beauty routines that do not compromise on quality or efficacy, highlighting Meiyume's ability to anticipate and cater to market trends with innovative solutions.

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Free Mind: Embracing skin rewilding

Free Mind rejects conventional beauty standards, focusing on skin rewilding and sustainability. This microbiome-friendly range is at the forefront of the conscious skincare movement, promoting natural balance and ecological harmony. Featuring a 2-in-1 Cleanser and Mask, a Reusable Silicone Sheet Mask, a Bouncy Mousse Moisturiser, and a Silicone-Free Bond Repair Duo for hair, the collection is packaged in a smart refill jar system made from post-consumer recycled materials.

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This approach aligns with consumer insights pointing towards an increased demand for sustainable and eco-friendly beauty products, demonstrating Meiyume’s commitment to innovation that respects the planet.

Twist: Unleashing avant-garde beauty

Twist merges art, science, and nature, drawing inspiration from the creative explosion post-pandemic. This collection includes an Opulent Oils Cold Cream, a Honey Bloom Hydration Mask, a Feather Light Foundation, a Miracle Balm, and a Honey Burst Hair Mask, all designed to stimulate the senses and offer a luxurious self-care experience.

The packaging, featuring luxurious glass jars and a premium flocked textured gift box, encapsulates the collection's avant-garde spirit. Meiyume’s Twist collection exemplifies how beauty brands can leverage adaptogenic ingredients and innovative textures to meet the evolving consumer need for products that nurture both body and mind.3

Sea to Skin: Embracing marine regeneration

Sea to Skin focuses on sustainable beauty through the use of upcycled marine materials and biotechnology. The collection includes a Marine Cleansing Bar, a Sea Moss Brightening Serum, and a Marine Hydra Gel Moisturiser, all designed to support a regenerative marine ethos.

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The partnership with eco-conscious suppliers for packaging underscores Meiyume’s dedication to sustainability, addressing consumer insights that emphasise the importance of environmentally responsible beauty products. This collection showcases how Meiyume leverages marine biotechnology to develop products that offer both efficacy and environmental benefits.

Metaversal: Transcending beauty realities

The Metaversal collection draws inspiration from digital trends and the 2023 Pantone Colour of the Year, featuring products like a PH colour changing Lip Oil and a Metafluid Serum. This collection is designed to blur the lines between physical and digital beauty realities, catering to a growing interest in virtual and augmented beauty experiences. The digital lavender packaging with metallic and chrome finishes reflects the collection’s futuristic vision, highlighting Meiyume's capability to innovate within the digital beauty space.

The Glam Lab at Univar Solutions Beauty & Personal Care is one company that has ventured into the digital realm, unveiling ‘New Sensations’ – an innovative ingredient kit that embodies the essence of the metaverse. This collection, comprising jelly and iridescent textures alongside sustainable, futuristic prototypes, invites consumers to explore a universe of possibilities. Through engaging with the latest formulations, individuals are offered a unique journey through an array of sensory experiences, bridging the gap between the virtual and the tangible.4

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Leveraging Meiyume's expertise for brand growth

These collections illustrate just a fraction of Meiyume's capabilities. Offering both ready-to-market solutions and customisable formulations and packaging, Meiyume equips brands with the tools for rapid product development and market success. Located in Trowbridge, its UK facility boasts extensive turnkey expertise, ready to fuel brands with creativity and sustainable solutions.

Driving the future of beauty with sustainable innovation

At the core of Meiyume's operations lies a steadfast commitment to innovation and sustainability. By empowering beauty brands with comprehensive solutions, Meiyume not only anticipates market trends but also shapes the future of the beauty industry.

For partnerships opportunities and to explore Meiyume's offerings, the invitation to connect is warmly extended to all interested beauty brands who are ready to ride the trends and be one step ahead. With the anticipation of launching a new suite of global product developments in 2024, Meiyume is eager to help your brand lead the way in the future of beauty.


1. ​Cameo College of Essential Beauty. 2024 Guide: Beauty Industry Outlook – What’s On The Horizon?.
2. ​Accenture. The reinvention of beauty.
3. ​The Folklore. Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers.
4. ​Univar Solutions. How the metaverse will change the world of beauty.