A sharper focus and drive on sustainable action and communication will be key for beauty this year, as well as continued work on spotlighting how important and central products were to consumer wellbeing and daily lives, says trade head.
Australian beauty brand Mary Grace has given its packaging a facelift and is embarking on an NPD drive, as it readies itself to set foot into overseas markets.
![Consumers across the UK and Europe use beauty and personal care products as a means to boost self-esteem and confidence and this needs to be communicated more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/cosmetic-toiletry-and-perfumery-association-ctpa-talks-2023-sustainability-and-essentiality-importance/16064228-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-talks-2023-sustainability-and-essentiality-importance.jpg)
