The company revealed plans for the ingredient last year - and suggested an official launch would come late in 2019. The company now says the ingredient, an innovative carotenoid that has the ability to absorb blue light, will be officially launched at in-cosmetics Global (31 March-2 April, Barcelona).
Blue light is responsible for premature skin ageing, the appearance of skin spots, a loss of radiance and vitality.
Deinove says efficacy tests carried out on human skin explants show its new ingredient has protective properties – and also revealed that it plays an active role on key parameters contributing to skin lightening.
"We are actively preparing the launch of this second proprietary active ingredient which will be officially presented at in-cosmetics Global, the world's largest trade show dedicated to cosmetic ingredients,” said Coralie Martin, marketing manager at Deinove.
“After a promising preview at in-cosmetics Asia last fall, we will be able to present robust data demonstrating the efficacy and original mechanism of action of this active ingredient."
The ingredient – which is produced by fermentation and based on a totally original carotenoid – is designed to restore radiance and vitality to the skin, says the company, adding that its ability to absorb blue light and antioxidant properties have been demonstrated through in vitro studies.
Furthermore, ex vivo studies have since been carried out, confirming these properties and revealing additional features, particularly in terms of complexion homogeneity and brightness, which are particularly sought by the cosmetics industry, added Deinove.