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Can new tech from Cutitronics give skin care consumers clinical-quality results at home?

This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.

By Deanna Utroske

- Last updated on GMT

The beauty tech company promises to help consumers realize skin care product benefits, as demonstrated in clinical testing, in real life. Cutitronics devices are not yet on the market, but the company was at in-cosmetics Global this month talking with ingredient makers and brands about the opportunity to customize this tech tool to the unique parameters of their products.

“With the pipeline of technologies that we’re working on…the first brands that work with us will really be able to take advantage of the ongoing measurement, diagnostics, and next-generation skin care [tech] that we’re bringing to market,” ​Wilma McDaniel, Cutitronics commercial director tells Cosmetics Design editor Deanna Utroske.

While the company is still months away from formally launching a device, they had a lot of tech and information to share with in-cosmetics Global attendees.  

“So essentially we are bringing together a suit of technologies,”​ explains McDaniel. “Here at in-cosmetics,”​ she says, “we’re previewing [what is] really the cornerstone of our technology, which is around skin measurement (the ubiquitous parameter of skin health, which is hydration) and then dispensing the topical and monitoring the behavior and effect that that topical has with the individual consumer…”

Cutitronics is not just another selfie-analysis tool. It’s a device and software (customized for a given brand, product, or routine) that the consumer will use in their own home. And the data gathered will not only benefit the consumer but also the brand, the manufacturer, and the ingredient maker behind the skin care. Indeed, as you’ve read here on Cosmetics Design, Croda has already invested—twice—in Cutitroinics.

To learn more about Cutitroincs' work with Croda, the device, the software, and what’s possible with this next-generation skin care analysis tool, watch the full video interview above.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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