Is packaging leading the way for sustainable beauty?
This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.
From Lush's no-packaging colour cosmetics launch to Henkel's efforts towards a circular economy, can packaging lead the way for sustainable beauty?
While ingredients players and finished product manufacturers are tackling the issue of sustainability and eco-conscious products through transparency efforts and respectful sourcing, packaging players are at the forefront of genuine innovation in this space.
Take a look at our top picks for sustainable packaging efforts. Seen any other cool sustainable packaging solutions on the market? Let us know on Twitter!
![HairRevive [MM+Zn] plant shell, to rejuvenate the hair and scalp](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-europe.com/product-innovations/hairrevive-mm-zn-plant-shell-to-rejuvenate-the-hair-and-scalp/16280155-5-eng-GB/HairRevive-MM-Zn-plant-shell-to-rejuvenate-the-hair-and-scalp.jpg)
![Whilst algae remains the most widely used in beauty and personal care, there remain a vast array of other marine ingredient resources largely untapped [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/marine-ingredients-for-beauty-still-underexploited-though-algae-most-widely-used-finds-review/16285450-1-eng-GB/Marine-ingredients-for-beauty-still-underexploited-though-algae-most-widely-used-finds-review.jpg)
![Skin moisture, firmness and elasticity, collagen content and the overall appearance of wrinkles improved most with a combined supplement and topical curcuma approach [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study/16231219-1-eng-GB/Skin-ageing-targeted-best-with-curcuma-supplements-and-curcuma-cream-in-combination-finds-study.jpg)
![The beauty industry needs to understand the evolving needs of poly-origin consumers worldwide, starting at research level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/multi-roots-beauty-in-2023-needs-science-and-research-backing-says-l-oreal-and-beautystreams/16273894-1-eng-GB/Multi-roots-beauty-in-2023-needs-science-and-research-backing-says-L-Oreal-and-Beautystreams.jpg)
![Ultramarine blue can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/22/ultramarine-blue-pigment-enhances-foundations-for-north-asian-complexions-l-oreal-study/16228117-1-eng-GB/Ultramarine-blue-pigment-enhances-foundations-for-North-Asian-complexions-L-Oreal-study.jpg)
![Mykílio is hopeful its mushroom-based packaging can find a niche in the luxury beauty space. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/mushroom-packaging-can-align-with-eco-values-of-gen-z-luxury-goals-start-up/16257832-1-eng-GB/Mushroom-packaging-can-align-with-eco-values-of-Gen-Z-luxury-goals-start-up.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
