6 recyclable and sustainable packaging innovations

By Lucy Whitehouse contact

- Last updated on GMT

6 recyclable and sustainable packaging innovations
Here are some of the leading efforts in the area of sustainable packaging being made by industry brands and companies.

1.How L’Oréal is leading on sustainability for the beauty industry

1 loreal

People are more informed, regulations are developed at worldwide level, increasing the feeling of individual responsibility for environmental impacts of human activities and their effects on ecosystems​,” L’Oréal recently told Cosmetics Design.

The company is making efforts across packaging, ingredients, retail and supply chain management to become a global company that leads on sustainability.

Read our full exclusive interview with Veronique Poulsen, the company’s head of environmental safety, here​.

2. Beauty players win at Dow’s 30th Awards for Packaging Innovation

2 Dow

The highest honour, the Diamond Award, went to Procter & Gamble’s Air Assist, described as “a breakthrough in performance and sustainability for e-commerce and brick-and-mortar packaging”.

Find the full details of Dow’s awards in this report​.

3. Henkel sustainable packaging: ‘ambitious targets’ set

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Building on its existing efforts and progress in sustainable packaging, Henkel says it is stepping up its commitment to further promote a circular economy.

By 2025, 100% of Henkel’s packaging will be recyclable, reusable or compostable (excluding adhesive products where residue may affect recyclability).

Within the same timeframe, Henkel aims to use 35% recycled plastic for its consumer goods products in Europe.

Discover the full details here​.

4. Bulldog’s new refillable product reduces plastic waste by 85%

4 bulldog

The British skin care male grooming player’s new Original Shower Gel Refill Box contains the equivalent of 25 bottles of product, and aims to minimise plastic packaging waste.

The product will retails exclusively at Whole Foods, and via the Bulldog Skincare For Men website​​.

Discover how it works here​.

5. Lush’s new foundation: a revolution of no packaging for colour cosmetics?

5 lush

Earlier this summer, Lush launched a new foundation product - the Slap Stick - which ticked several boxes for major consumer demands: it’s packaging free, vegan, and meets the needs of diverse skin types.

Read our full coverage here​.

6. L'Oréal China and Alibaba team up on green packaging

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Cosmetics giant, L'Oréal, and e-commerce leader, Alibaba Group, have teamed up in China on green packaging solutions.

L'Oréal China has partnered with Alibaba to ensure all of the packaging used on its items sold in the country is environmentally friendly. This transformation will take place over the next five months.

Find the full report here​.

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