Fragrances in beauty and personal care: market overview

By Lucy Whitehouse contact

- Last updated on GMT

Fragrances in beauty and personal care: market overview
We take a look at where the opportunities and challenges lie for the fragrance market when it comes to the beauty and personal care industry.

The following insight from market research firm Euromonitor International​ is based on its data and insights from its ‘Fragrances in Beauty and Personal Care: Selling with Scents’​ market report.

Sensory factor

Fragrance is essential in the beauty industry, playing an active role in the sensorial side of products, as Euromonitor confirms.

fragrance 4

Fragrance is far more than merely a way to mask unpleasant odours from active chemicals​,” the firm explains.

Specific fragrances can also play a range of marketing roles, helping to position products and to enhance the overall sensory experience​.”

On the rise

Euromonitor’s research shows that the market for fragrance in personal care is set to grow.

fragrance 2

Use of fragrance in personal care applications totalled 105,000 tonnes in 2016, representing almost a quarter of total fragrance volume​,” the firm says.

Sales increased at a CAGR of 2.3% over 2011-2016 and are set to maintain this level over 2016-2021​.”

LATAM & MENA: regions to watch

Latin America and the Middle East and Africa will be the most important growth regions for fragrances over 2016-2021, says Euromonitor.

fragrance 3

The firm says each boast forecast CAGRs of over 3.5%, and Asia Pacific is now the largest market overall and is forecast a 2.4% CAGR.

Bath and shower is the largest single market for fragrance in every region of the world, accounting for 46% of total volume in 2016, with hair care second in most.

Deodorants are most important in developed markets and take second place in West Europe and Australasia.

Related news

Show more

Related products

show more

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

schülke helps to protect sunscreen formulations

schülke helps to protect sunscreen formulations

Schülke & Mayr GmbH | 10-Sep-2018 | Product Brochure

schülke focused on two stabilization methods with the aim of finding optimal solutions for the protection of sunscreen products. The preservative euxyl®...

Pycnogenol® Improves Visible Signs of Aging

Pycnogenol® Improves Visible Signs of Aging

Horphag Research | 31-Aug-2018 | Clinical Study

Nourish the skin from the inside out withPycnogenol®, French maritime pine bark extract.Decades of research on Pycnogenol® have shown it effectively improves...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars