In response ingredients suppliers are continuously pumping out increasingly effective, technologically advanced ingredients that still fall within labelling requirements for natural products.
Here we bring you a selection of some of the most interesting natural ingredients launches in 2016, highlighting how the category is continuing to evolve by pushing formulation boundaries.
Clariant launches goes with ‘cool’ sun care
Clariant is responding to the challenge posed by natural sun care: how to balance green formulations with the high consumer demands for an appealing product in regard to its sensory appeal.
How a sun care product looks and feels is particularly crucial, because if a consumer does not engage with the application process, they won’t continue using a product. This has implications for both the consumer’s health, and the sale of the product.
According to industry experts, sensory benefits are becoming almost as important as how well a product actually works. Belinda Carli, director of the Institute of Personal Care Science, notes that recent research has shown a product can have a positive effect on emotion during application.
“With increasing competition in this sector, sensory now matters more than ever to help a consumer really fall in love with every aspect of your product,” she said.
Clariant is one ingredients supplier keen to tackle this demand, and has released a range of natural and holistic concepts for sun care solutions under a theme of ‘Be Cool’, which it showcased at the in-cosmetics Asia show, earlier this year.
European project focuses on toxicology of naturals
Two cosmetics industry bodies in Europe are collaborating in a new project that aims to develop the toxocological knowledge of natural substances and boost innovation.
The research project, called NCS TOX 1.2016-2017, is a joint initiative by the European Organisation of Cosmetic Ingredients Industries and Services (Unitis) and the Botanical alliance.
According to the two bodies, NCS TOX will focus on cosmetic and nutraceutical areas. It aims to create a database of the toxicological profiles and relevant testing information related to natural substances.
“Upon completion of the whole project, the NCS TOX predictive database will enable to update and carry out the toxicological profile of botanical extracts and to set up the safety report of finished products,” Unitis and the Botanical alliance state.
NCS TOX began in September this year, with 11 key players in the relevant segments committed to the project.
Natural salicylic acid hits the market
A new natural salicylic acid has been released by raw materials producer Alban Muller, with the company claiming it is the first 100% natural molecule of the acid to enter the market.
Salicylic acid is a multifunctional ingredient that addresses many of the systemic causes of blemishes, and is particularly used in acne-treating skin care products and related cosmetics.
Alban Muller’s new ingredient, ‘Amiperfect ER’, is a purified wintergreen extract according to the company, offering a natural alternative to synthetic versions of the acid, and so tapping into the huge consumer demand for natural cosmetics ingredients.
The global market for salicylic acid is posed to reach $426.8 million by 2020 , with its projected growth of 8.6% CAGR largely driven by the hair care and skin care market.
SILAB launches nature skin care ingredient
French ingredients supplier Silab has announced the launch of a natural ingredient for use in skin care products targeting consumers who suffer from dermatological complaints.
The ingredient, AD-RESYL, is a “patented natural active ingredient dedicated to the comfort and resilience of atopic skin,” according to the company, and comes from its new softcare department.
The ingredient prevents the clinical signs of atopic dermatitis, the company claims, by prolonging remission periods following treatment with corticosteroid therapy.
The supplier claims that the new ingredient is backed by clinical studies, and offers formulators a fully natural raw material: “Tested on cohorts of Caucasian and Asian children and/or adults, AD-RESYL meets the many expectations of patients on the lookout for care and comfort to restore health to their skin: it benefits from clinically demonstrated efficacy, optimum skin tolerance and a controlled natural raw material.”