Tokyo Pack 2016 - packaging innovations to dominate cosmetics

By Natasha Spencer

- Last updated on GMT

Tokyo Pack 2016 exhibition and conference

Related tags Innovation

Tokyo Pack 2016 will display the latest packaging innovations to show the Japanese consumer-led market what it can expect to see in 2017 and beyond.

Tokyo Pack, the biannual Tokyo International Packaging Exhibition, will be held at the Tokyo International Exhibition Centre, known as Tokyo Big Sight, in Japan, between 4th - 7th October 2016.

The four-day event, which is expected to welcome 700 leading brands and 70,000 visitors, is establishing itself as Asia-Pacific’s (APAC) leading packaging exhibition.  

With this event’s theme, The Heart of Advanced Packaging Solutions in Asia, Tokyo Pack will focus on product and system innovations.

Hironobu Abe, Director of Japan Packaging Institute and President and CEO of Mitsubishi Shoji Packaging, will deliver a keynote speech at the event, highlighting the new packaging developments that are set to drive the industry forward, appeal to consumers and create advanced packaging.

Tokyo Pack will see both domestic and international names in a wide variety of sectors including packaging materials, packaging machinery, printing machinery, machinery for inspection, measurement, packaging design, attend the event, organised by the Japan Packaging Institute.

The event has gathered organised support from the Ministry of Economy, Trade and Industry, Tokyo Metropolitan Government, Japan Chamber of Commerce and Industry, World Packaging Organisation, Asian Packaging Federation and Tokyo Big Sight, to name a few.

Strategic forecasts

Following a slow growth period, Japan is currently focusing on consumer-led marketing that attracts prospective buyers through appealing and innovative brand messaging and packaging, to help turn them into loyal brand advocates.

As CDA reported, as the Japanese market has been considered weak in its brand development and marketing efforts to date, leading heavyweights in the APAC region, such as Shiseido, are now focusing on a strategic approach.

For us to position consumers at the centre of what we do, all functions have to work together to build the values of the brand​,” said Masahiko Uotani, CEO, Shiseido.

Other leading brands, including cosmetics manufacturer, Kao, and leaders, Kose, will be placing a strong emphasis on innovation to increase their profit margins.


Ecolean is one brand embracing the Japanese market and growing trends. With a physical presence in the Japanese marketplace since 2015, the lightweight packaging producer will highlight the need for easy-to-use, environmentally-friendly products that also provide shelf differentiation, at the event.

The brand will introduce its Air Aseptic 125ml, a lightweight vibrant packaging that is designed to protect contents such as food and drink with its re-closing device.

Japanese consumers are defined by their early adoption of innovation, which is why Tokyo Pack is the perfect venue for us to introduce our unique packaging solutions​,” said Johnny Sajland, Regional Director of Ecolean Asia North and Oceania in a press release.

As the natural and organic cosmetics trend gathers momentum, the industry is focusing on achieving consistency across the cosmetic sector both domestically, with countries exploring national standard, and internationally with the imminent ISO 16128 standard.

Innovations such as Ecolean’s lightweight packaging will be displayed at the event, paving the way for the cosmetics industry to follow suit.

As product innovation, luxurious packaging and sustainability have been hot trends throughout 2016, Tokyo Pack 2016 will display the latest developments to showcase what we can expect to see in 2017 and beyond from the Japanese and wider APAC packaging market.

Related topics Packaging & Design Packaging

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