DSM's 'reinforced' partnership with Euro Chemicals to focus on the Filipino market

By Michelle Yeomans contact

- Last updated on GMT

DSM's 'reinforced' partnership with Euro Chemicals to focus on the Filipino market
Ingredients supplier, DSM has partnered with Euro Chemicals to cement its aspiration to provide targeted personal care solutions in the Filipino market.

According to the company, its primary aim is to provide the Filipino cosmetic and food industries with quality raw ingredients, sourced from material suppliers from all over the world, supported by scientific research and advanced technology.

While Euro Chemicals has been DSM's skin actives distributor since 1992, it mainly offered a line of bioactives, natural, and science-based active ingredients for the cosmetic industry.

This 'reinforced' partnership will involve the distribution of DSM's full range of personal care products, including UV filters,vitamins, skin and hair actives.

"We believe we can jointly pursue our vision of providing quality and innovative products in a globally competitive market. One of Euro Chemicals’ strengths is its exclusive partnerships with some of the biggest and most respected raw material manufacturers in the global cosmetics and food industry​," say reps.

'Striving to offer customers the most relevant solutions'

Cosmetics Design spoke with Frédéric Boned, Senior Director Global Marketing and Innovation, DSM Personal Care earlier in the year, at the in-cosmetics event in Barcelona where he explained that by working closely with the consumer, suppliers can ‘inspire’ their customers with tailored solutions.

The firm believes that while people’s beauty aspirations may differ around the world, the power of beauty remains equal and global, which is why it continuously engages with consumers from all over world to create solutions that really matter to them.

Frédéric explains that DSM has collected more than 1000 online posts and videos generated on the DSM ‘Power of Beauty’ platform, bringing consumers together to share their beauty needs, concerns and aspirations for the next generation of beauty products.

The insights gained from this platform, as well as from DSM’s on-going consumer insight program, have enabled the company to develop a range of products and concepts to meet the specific needs of consumers in their sun, hair and skin care routines.  

“We are looking forward to demonstrating how our strong collaboration in consumer research, R&D, and marketing and innovation resulted in exciting range of consumer-led innovations and tailored solutions,”​ Boned added at the time.

Related topics: Business & Financial, Hair Care, Skin Care

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