Givaudan launches first oil soluble self-tanning active under Soliance name

By Andrew MCDOUGALL contact

- Last updated on GMT

Givaudan launches first oil soluble self-tanning active under Soliance name

Related tags: Sun tanning

Soliance, which is a part of Givaudan Fragrances, is launching its first generation of oil soluble self-tanning active ingredient; claiming it is doing so in response to consumer demand.

The new Vegetan Gold active is based on an exclusive micro-emulsion technology, and represents the first 100% oil soluble 1,3-Dihydroxypropanone (also called DHA), which Givaudan said at its launch at the SCS Formulate event in Coventry is ‘unrivalled.’

For cosmetics brands this announcement could open the door to the development of new types of self-tanning oils.

Growing demand

According to market analyst The NPD Group, the self-tanning market is growing as consumers opt for the tanned look without taking adverse risks in the sun.

This has seen its own sub-category formed and within this in self-tanning oils are in demand demonstrating the desire for new innovations in this competitive sector.

Traditionally fake tan lotions were the self-tanning go-to product, but they have been joined by a range of crèmes, gels, mousse and oils, with the latter performing particularly well, as they are easy to use and give a good sensory experience.

Effect

In a bid to meet this demand, Soliance launched Vegetan Gold to offer formulators the possibility to easily design distinctive crystal transparent oil formulas.

The company says the active is China compliant and is fully compatible with sun filters and other oil-soluble active ingredients, for a straight forward integration in sun care lines.

The bronzing effect of Vegetan Gold is the biochemical result of the immediate and spontaneous coloration of the epidermis via the formation of brown polymers called melanoidins, resulting in a smooth and natural tanning effect.

“The intensity of the self-tanning of Vegetan Gold reaches its maximum within only 24 hours after its first application. The tan stays optimum for 48 hours, and shades away with the natural exfoliation of the skin,”​ says Givaudan.

Growing business

Swiss firm Givaudan acquired 100% of shares in Soliance and its subsidiaries​ last year as it looked to expand and enhance its cosmetics profile.

Earlier this year, it inaugurated its new active cosmetic ingredients industrial line for Soliance​ products in Pomacle, France, as it looks to grow its position in the ingredients market once more.

Givaudan announced the inauguration of its new high tech fermentation production line as part of its CHF 10 million (€9.16m) investment in the extension of its production capacity.

The company says that it represents its most important infrastructure investment in active cosmetic ingredients to date and is another step in the company’s 2020 ambition to become a significant player in this space.

Related topics: Market Trends, Skin Care

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