Probiotic-based weight loss aid is a ‘game-changer’

By Andrew MCDOUGALL contact

- Last updated on GMT

Probiotic-based weight loss aid is a ‘game-changer’

Related tags: Dietary supplement, Nutrition

A new dietary supplement in Poland is being called a ‘breakthrough’ by analysts as the Prolavia weight loss product comes in the form of a strawberry-flavoured ‘dessert replacement.’

There has been a lot said over the years about the effectiveness of dietary supplements in weight loss, and whilst it cannot be the only action taken to shed the pounds, the Poznan-based firm says the product does promote weight loss.

Along with eating regular heathy meals and drinking lots of water, Prolavia suggests replacing sweet treats with its dietary supplement to keep the calorie intake down.

Breakthrough

And it has certainly caught the eye in Europe as market researcher Datamonitor named Prolavia as its Datamonitor Consumer Product Launch Analytics innovation of the week.

Tom Vierhile, innovation insights director for Datamonitor Consumer, notes: “A probiotic-based weight-loss aid is unusual, but the drinkable dessert format, which makes dieting fun instead of drudgery, is a breakthrough.”

“In testing, 92% of people taking Prolavia lost weight – an impressive result that could change the dieting game.”

The Prolavia dietary supplement takes the form of a ‘dessert replacement’ said to tweak gut flora, fat absorption, and carbohydrate metabolism to jumpstart the weight-loss process.

Room for dessert

The product was designed with the idea that for long term weight loss, depriving yourself of certain food or meals was not sustainable.

Therefore, the strawberry-flavoured powder that is seen as a ‘dessert replacement’, taking the place of calorific sweet treats one may normally eat.

The powder is mixed with water to make something similar to pudding or gelatin, which the Polish company claims supplants the ‘empty calories’ found in many traditional desserts.

With just 2.5 calories per serving, Prolavia contains the probiotic bacteria Lactobacillus rhamnosus ATCC 53103, said to balance gut flora, decrease fat absorption, improve carbohydrate metabolism, and regulate the ‘energy process.’

It is also made with ‘real’ strawberries and stevia, and Prolavia claims to produce a long-lasting feeling of fullness while delivering a large dose of calcium, chromium, and vitamin D.

Related topics: Market Trends, Nutricosmetics

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