The company has an active social media campaign in France promoting the plant-based nutricosmetic product, and as a next step toward reaching French consumers directly Herborium recently debuted the e-commerce site acnease.fr.
Besides the product site, AncEase will also be available to French consumers on Mondebio.com. The online retailer Mondebio specializes in natural and organic personal care products. The site is among the most swiftly growing e-commerce platforms in the country and boasts sales growth of over 10% annually.
E-commerce solutions have emerged as a must-have for beauty brands globally. The UK cosmetics brand Charlotte Tilbury, for instance, used data gathered from a digital retail intelligence platform to determine where the brand should grow. In response to that data, the brand is now in US department stores like New York City’s Bergdorf Goodman, and Nordstrom in Los Angeles, California.
In French stores
Herborium partnered with another retailer to serve French consumers favouring an in-person shopping experience. Those consumers will be able to find the nuticosmetic acne treatment at Parashops across the country. Parashop has 69 locations in France and has been opening new stores at the rate of four or five each year for the past 20 years, according to its website.
Acne treatment market
The global market for acne treatment products will likely reach $3.02bn by the year 2016, say Research and Markets analysts.
Another study, by Grand View Research, found that salicylic acid market is anticipated to reach $426.8 million by 2020. The ingredient is being used in increasingly more multifunctional cosmetics that address blemishes as well as in dedicated acne treatments.
In contrast to that market trend, Herborium’s acne-treatment products are derived from plants. Mainstream consumers distinguish between natural and synthetic products much more readily today than several years back.
“I strongly believe that the ever increasing consumer’s drive to what is ‘good’ for their skin will lead natural products in different market segments,” George Korres, founder of the Korres natural cosmetics brand, told Cosmetics Design in advance of his presentation at the Sustainable Cosmetics Summit in Sao Paulo, Brazil in September.