Kline reveals China and Brazil to influence specialty active trends

By Michelle Yeomans

- Last updated on GMT

At the in-cosmetics event in Hamburg, Nikola Matic industry manager at Kline stopped by Cosmetics Design's booth to discuss his presentation which focused on specialty actives and what markets we are likely to see innovation coming from next. 

Specialty actives refers to ingredients in the top end of the market that are substantiated and come with efficacy claims. 

Here; Matic talks about which markets are the least active, where improvements can be made, and how the markets of China and Brazil will impact the industry.

"WhileEurope remains the largest region for the segment, developing markets continue to gain share, in particular China and Brazil,​" he tells this publication.

The industry expert says this is due to consumers expecting something different in Brazil and China, particularly in hair care active ingredients, which is much higher in terms of percentage than any other region on the globe.

He also says demand is shifting towards emerging markets as; "specialty actives are present in prestige or luxury formulations, which in the past used to be developed in Europe to sell to Asia. We are now seeing that process change.​"

Related topics Market trends Skin care Hair care

Related news

Show more

Related products

show more

Discover Peptan for Beauty & Diverse Skins

Discover Peptan for Beauty & Diverse Skins

Content provided by Rousselot | 05-Sep-2024 | Product Brochure

As beauty from within solutions soar in popularity, manufacturers need to be able to serve everyone, no matter their ethnicity or skin type.

FucoSkin®: Ocean-Inspired Sustainable Beauty

FucoSkin®: Ocean-Inspired Sustainable Beauty

Content provided by Hi-Q Marine Biotech International Ltd | 28-Aug-2024 | White Paper

FucoSkin® is a fucoidan-rich extract derived from the brown seaweed Laminaria Japonica, known for its excellent anti-aging and photoprotective benefits....

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast