New natural ingredient boosts genetics to build skin firmness

By Chris BARKER

- Last updated on GMT

New natural ingredient boosts genetics to build skin firmness

Related tags Hair care ingredient Skin Gene

Israeli company IBR has announced the release of a new extract for skin and hair care which works with the user’s genes to boost the structure and growth of cells.

IBR Gapture, which is based on an extract from the Jojoba leaf, works to promote the expression of genes related to barrier repair and improvement of the barrier functions and skin cells’ cohesion. This development allows the cream to ensure that the skin remains moist, and promotes the strong growth of proteins when used in hair and nail products.

Liki von Oppen-Bezalel, VP of business development and marketing for IDR, commented to CosmeticsDesign-Europe.com: "The dramatic and most significant difference is the structural effect that makes the binding between cells and in this outer layer fuller and less permeable."

"In hair and nails it means more keratin expression that makes the hair and nails stronger smoother and fuller which are directly related in all three organs (skin, nails and hair) to anti aging effects."

A genetic remedy?

According to IBR, studies of the extract reveal that it enhances the expression of genes which promote barrier functions and repair in skin cells and the retention of moisture.

The company claims that clinical studies bear out the extract’s tensor and appearance-enhancing properties, with testing showing evidence of improved skin cell adhesion and smoothness as well as a stronger ability to hold water.

The extract also has the potential to function as a hair care ingredient Liki explained: "A gene expression study carried with the IBR-Gapture aimed at screening for specific genes, proteins and activities that are affected by the product led to significant stimulation of the expression of cytokeratins, desmoplakin, fibronectin and involucrin."

"It also affected other structure related genes in kertinocytes that are the main cells in the skin epidermis, as well as hair and nails. This therefore improves skin, and potentially hair and nails, appearance, integrity and healthy look resulting from stronger, more consistent skin, hair and nails layers."

A Native American treatment

Gapture is created using an aqueous extract of the Jojoba leaf, a desert shrub native to North America. The plant has been used for centuries by Native Americans as a moisturizer and haircare product, as well as for medicinal purposes.

The extract differs from existing products because it is a water extract which is taken from the leaves of the plant, which as well as being a moisturizer can impose beneficial changes to the structure of the skin. 

It is considered to be useful for skin gels, creams and lotions, along with hair care products such as treatment lotions and conditioners. It is also considered to have potential as a nail strengthener.

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