French skin care market will be boosted by face care say analysts
Last year the focus was on natural products and ingredients with increased demand for these from French consumers. This year it is expected that facial care and anti-ageing will drive the market forward.
Research firm Euromonitor believes that skin care is expected to see a negligible CAGR in constant value terms over the next few years, driven by growth in facial care, particularly anti-agers.
The continued investment in product innovation and marketing by manufacturers will continue to drive consumers’ interest and trials, it claims.
Singing from the same songsheet
Likewise, Canadean research suggests that facial care will retain its stronghold in the French skin care market, due to customer loyalty for firmly established brands which will keep Facial Care at the top of the category over the next five years.
Due to a slow recovery from the global recession, Canadean says the firmly established skin care sector is expected to show a negative growth in value up to 2017.
Growth by value is expected to grow at a Compounded Annual Growth Rate (CAGR) of -0.2 per cent, making it the lowest ranking Health & Beauty sector in the country up to 2017. Volume, however, is expected to grow positively at a CAGR of 0.5 per cent.
Facial Care held the largest share of the skin care sector in 2012, and French consumers have a long history of using these products.
It is expected that a desire to keep up with beauty routines and a comfort with using established brands will drive growth in the category over the next few years.
Previous trend
In 2011, the key trend was the growing importance of naturally positioned skin care products, as French consumers are looking for natural products that work.
They are also paying more attention to fragrances and ingredients and are on the lookout for products free of petrochemical derivatives, parabens, and synthetic colorants and fragrances.
