In times of financial hardship make-up’s still important

By Andrew MCDOUGALL contact

- Last updated on GMT

In times of financial hardship make-up’s still important

Related tags: Recession, Compound annual growth rate, Late-2000s recession, Us, Uk

Despite the economic crisis over the last few years causing consumers to take a serious look at their spending, it appears they have stayed serious about their look, as UK make-up sales appear to be recession proof.

The UK make-up market has been estimated to increase at a compound annual growth rate (CAGR) of 4.7 per cent over the next five years, rising from a valuation of $2.1 billion in 2012, to peak at a value of $2.6 billion by the end of 2017, according to Companies & Markets.

Market consumption volumes increased with a CAGR of 2 per cent between 2008-2012, to reach a total of 189.9 million units in 2012.

The make-up market turned in a dynamic performance in comparison to other beauty categories like hair care and body care, and much like the market in North America, continued active new product development, an expanding consumer base and fashion trends are all additional supporting factors behind the value growth.

Feel good factor

Looking and feeling good are highlighted as the main factors driving the market, which looks set to grow, as long as the demand is there.

“Confidence is becoming something of a luxury in the current economic climate yet, eight out of ten British women feel more confident when wearing make-up,”​ says C&M.

“More than just a lipstick or a cover-up, make-up has become the recession's war paint. In effect women are using make-up to put on a brave face.”

Nail on the head

In terms of color, nails have stolen the limelight from eyes and lips, and have become an arena for self-expression in the form of nail art.

While the look of French manicured nails is unlikely to ever go out of style, recent trends have covered less subtle, even outrageous looks ranging from two-tone manicures and classic red polish to sombre and metallic shades.

Nail make-up has also witnessed one of the biggest increases of all core beauty sectors in its consumer base in recent years.

Across the pond

This is in slight contrast with what is happening in the US, where lip care is the leading colour cosmetic category.

C&M’s report on this region forecasts the US market to grow at 4.1 per cent CAGR over the next five years, with product innovation and demand for organic ingredients helping to boost sales of make-up products in the region.

Make-up was one of the beauty categories that did not suffer so much from the economic downturn, seeing consumers opting for cheaper items instead.

Related topics: Market Trends, Colour Cosmetics

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