The consumer wants a closer relationship with a product, says Pukka Herbs founder
CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on 'Niche brands building for success' at in-cosmetics in Barcelona.
In this podcast, the Pukka Herbs co-founder and director discusses what the company stands for and its evolution from teas through herbal remedies and into the cosmetics industry.
Here, Pole also explains how Ayurvedic treatments and modern science can be applied to skincare formulations to ultimately provide consumers with a more of a choice when it comes to natural and organic products.
"Consumers want more natural products and Pukka Herbs is part of that movement."
In terms of sustainability, Pole says "We make sure all of our products are certified organic, the principles of organic farming is to make sure you put back into the land what you take out."
