CPL Aromas boosts Middle Eastern presence with two appointments in Dubai

The appointments of Operations Director and Senior Perfumer are said to come at an ‘important time’ for the development of CPL Dubai as the division ‘expands its operations in the country (UAE)’.

‘These latest appointments are part of a focused strategy of investment for the region, to improve customer service and grow the business,’ added the company.

Francis Pickthall, Group Marketing and Brand Director, told CosmeticsDesign-Europe.com that Dubai represents an important location for the business as “the creative centre for international services​”.

He added that CPL Aromas is “the first international fragrance company to have a creative centre in Dubai,​” and described the city as a “fantastic place to do business​” due in part to claim that “no other region in the world has grown faster than Dubai​”.

Growth strategy in Dubai​

Describing CPL Dubai’s strategy for growth in the region, Pickthall said it corresponded well to the overall group strategy, defined by the “conscious decision”​ to choose “national and niche client companies​” for business, rather than “the majority multinational clients preferred by the top five or six largest fragrance houses​”.

As the “ninth or tenth largest fragrance house in the world”​, Pickthall also claimed that CPL Aromas has developed a significant expertise in Oriental and Arabic perfumery, pointing out its director of perfumery, Christian Provenzano, as a ‘leading expert’ in this category.

Further developments​

Pickthall revealed that further to the new appointments, CPL Aromas is considering and investigating the possibility of launching a new manufacturing facility in Dubai.

“The group has decided it needs another manufacturing centre​”, he added. “We have four so far, in North America, South America, the Far East and Europe. Dubai is the place where we should set up next​.”

“Nothing is yet confirmed but we are in advanced negotiations to set up a manufacturing centre in the Jebal Ali Free Zone​”, added Pickthall. This represents a free economic zone located in the Jebel Ali area of Dubai.