Skin care brand launches oral and topical product

By Andrew McDougall

- Last updated on GMT

Related tags Ultraviolet Skin

UK-based, Yllume, has launched a dual topical and oral system using IBR’s IBR Phyto(flu)ene, combining active ingredients such as the phytoene and phytofluene.

"Years of careful search for the ideal active ingredients that give the best possible skin illumination, has come to fruition in the Ultimate Illuminating Complex.",​ says Yllume founder, Ms. Hossay Momand.

IBR's Tomato Capsule

IBR's marketing manager, Dr. Liki von Oppen-Bezalel told the Phytofloral beauty supplement and IBR-TCLC (phytoene and phytofluene tomato extract) topical face cream will act in a synergistic way in the upper skin layers as well as more deeply within.

Market trends

Von Oppen-Bezalel highlighted beauty from within as a market that is showing significant growth, and said it is one of the main influences behind the dual system product.

Beauty from within has been a growing market trend, with many companies attempting to tap into the potential market of edible beauty, which Kline estimates will be worth $2.5bn (€1.87bn) by 2012

Skin lightening or brightening, and the evening of skin tone, was also highlighted by von Oppen-Bezalel as a key market trend, and is now developing internationally from the Asian market borders.

Clinical tests

"The final formula,"​ Ms. Momand said, "is for me, the perfect combination of ancient and modern expertise. It's genuinely effective as seen from the results of the clinical trials. It protects, brightens and perfects the skin, and the naturally active formulations are truly a pleasure to use."

Yllume's Ultimate Illuminating Complex Skin Supplement has been clinically tested throughout 28 days use, and according to the company demonstrated impressive results.

The dual phase system showed visible, 64 per cent improvement in skin lightening, 73 per cent improvement in acne spots and 70 per cent improvement in pore number.

"These excellent results of the dual system demonstrate the benefits of combined oral/topical colorless carotenoids use for beauty inside/out and best skin performance," ​said von Oppen-Bezalel.

Dual system combining phytoene, phytofluene and carotenoids

IBR-Phyto(flu)ene is a combination of phytoene and phytofluene, IBR's proprietary colourless carotenoids, in either oral or topical forms.

Devoid of visible colour, IBR-Phyto(flu)ene absorbs light at the UVB and UVA range only, thus protecting from UV damage.

According to Dr. von Oppen-Bezalel: "these carotenoids' rare lack of visible colour allows introduction in a high and effective concentration without interference with product appearance, performance or stability".

IBR’s PhytoflORAL for beauty from within, is targeted at protection against UV damage, thereby contributing to slowing down of aging and photo aging, and to the whitening/brightening of skin via multiple pathways.

Beauty From Within 2010​ and​ have combined resources to bring you the Beauty From Within 2010 conference​. Taking place in Paris on 11th October this one day event aims to help companies harness the potential of the category.

The conference program will look at the science behind the ingredients and the important issue of marketing claims, as well as exploring how to bring successful products to a highly competitive market. For more information please click here​.

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