Clarins purchases organic brand Kibio

By Katie Bird

- Last updated on GMT

Related tags: Germany, Management, Clarins

Clarins has bought the remaining share of the organic brand Kibio in which it has heavily invested since 2006.

Shortly after its creation, France-based company Kibio, which offers a range of Ecocert-certified organic products, formed a partnership with Clarins in an attempt to become one of the leaders in the organic and natural domain.

The partnership saw an initial investment from Clarins of €3m, with the idea that the company would take on a larger proportion in the future.

“We are aiming to gradually increase our partnership and collaboration, with the ultimate goal of becoming one of the leading players in the world of organic and natural skin care products,”​ Pierre Cabane, co-founder and director of Kibio, told CosmeticsDesign-Europe.com back in 2006.

Full stakeholder

After upping its stake in 2008, Clarins has now acquired the totality of the brand, according to press reports.

Created by Pierre Cabane and Laurent Poitier, Kibio has successfully profited from the increasingly strong consumer demand for natural and organic products.

According to French newspaper Les Echos, the sales of Kibio grew from €100,000 in 2006 to €8m in 2009.

In 2006, when it first attracted investment from Clarins, the partnership was designed to benefit the company in three ways – tapping into the research and development experience of the larger company, the logistics and the production.

Related topics: Business & Financial

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