Packaging launch promises to reduce costs of new designs
The concept will appeal to those looking to run short-term promotions or seasonal themes at lower costs and is therefore well suited to products such as cosmetics and confectionary, which rely on regularly updated and attractive designs to attract consumers.
By allowing manufacturers to change a design while using standard packaging, Sun Chemical said the concept will save costs on redesigns and wastage.
It applies Sun Chemical’s specially developed inks using a engraved gravure cylinder, produced by Keating Specialist Cylinders, printed onto a polypropylene film.
The resulting effect can be used in place of a standard filmic overwrap for carton boxes.
New technique to engrave cells
Sun Chemical, which is headquartered in New Jersey, said a key element of the solution is the development of a new technique to engrave cells, which are considerably deeper than those found on traditional gravure cylinders, while maintaining a shallow gradient.
This technology allows an image to be applied using a heavier ink weight than could be delivered using standard gravure cylinders. This in turn can give the printed film an embossed effect using the specially formulated inks, without the cost or technological challenges of physical embossing. The new ink and cylinder can be used with traditional gravure presses.
Changing the design while using standard packaging
Tony Palmer, business director of Sun Chemical’s packaging division, said: “Traditionally, if a brand owner wanted to launch a limited edition or seasonal design on their packaging, they would need to brief designers and print a new batch of packaging, which can be a time-consuming process.
“At the end of the range, there is often a substantial amount of waste packaging which can no longer be used. Using the innovative solution we have developed with Keating Special Cylinders, brand owners can add the limited edition or seasonal design to the film, which allows them to continue using their standard packaging.”
John Simms, technical sales director, Keating Specialist Cylinders, added: “Using this breakthrough technology, we are confident printers can offer their customers the ‘X factor’, as well as a cost-effective solution.”
