Air travel drink specialist launches beauty juice

By Guy Montague-Jones

- Last updated on GMT

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Mile High Drinks markets a juice drink to alleviate the stresses and strains of air travel but the company is now turning its attention to the beauty market.

Selected Waitrose stores in the UK will be stocking its red grape and cherry drink that is aiming to break into the growing beauty food and drink market.

The juice drink is packed with antioxidant rich fruits that are combined with the aim of improving the health and appearance of the skin.

Assessing antioxidant power of Mile High

Mile High Drinks put the juice to the test in a scientific study into its antioxidant strength. The company said it used Oxygen Radical Absorbance Capacity (ORAC) units to measure how many oxygen radicals the drink can absorb and deactivate.

According to the results, Mile High boasts 3,660 ORAC units per 250ml bottle which the company says compares positively to other juice drinks.

Mile High Drinks said published values for orange juice are around 1,100 ORAC units for the same serving and pomegranate and cranberry juice weighs in at around 2,250 ORAC units.

“Mile High contains a combination of cherry juice, aloe vera juice, ginger juice and red grape juice,”​ said Stuart Roberts, managing director of Mile High Drinks.

“Each is a powerful antioxidant in its own right and in combination they provide an exceptionally powerful antioxidant drink that will provide the daily boost your body needs to keep you looking younger for longer.”

New entrants onto beauty drinks market

More and more firms are targeting the beauty drinks market including some of the largest names in the food industry.

Only two months ago Nestle launched a beauty juice in the US called Glowelle. Unlike the Mile High juice, the drinkable cosmetic from Nestle will be found on beauty shelves rather than in supermarket aisles.

Sitting on the boundary between food and cosmetics, beauty beverages and snacks have yet to find a settled position on the shop floor.

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