UNITIS announces new board for 2007
services, Unitis, has announced a new board for 2007, focusing on
promoting the safety of natural cosmetic ingredients, in line with
the recent upsurge in organic and natural beauty products.
The board will concentrate on setting new goals whilst continuing the organisation's support of the REACH implementation for the registration of Natural Complex Substances with the promotion of scientific reliability for all organic cosmetic products.
Unitis has stated that the call for the registration of such substances is one of the first times that the 'whole supply chain of a category of ingredients, from farmers to downstream users, succeeds in building up a common position stated at European level'.
The new board is expected to continue with the organisation's original ethos that they are following the European spirit with regard the cosmetics market, done so with 'common objectives and constructive exchanges', whilst focusing on the specifics of the naturals market.
This move follows the unprecedented upsurge in the natural and organic sectors of the beauty industry in 2006, with major cosmetic players such as L'Oreal staying abreast of competitors with acquisitions of natural businesses, The Body Shop and Sanoflore.
Market research company Organic Monitor has estimated that the European market for natural and organic cosmetic products is currently growing at 20 per cent a year, and set to surpass a value of €1bn.
L'Oreal increased its footprint into this market with the acquisition of The Body Shop early last year for an estimated £652m ($1.145bn) in a deal that secured a majority stake in the business, also acquiring France - based organic manufacturer Sanoflore late in the year.
Smaller companies are also taking note of the spiraling natural's trend and are creating product lines that attract the more conscious cosmetics consumer.
Market experts are predicting that in the years ahead there will be a great deal of further activity in the market for natural- and organic-based cosmetic products, stressing that Europe in particular is likely to witness a number of further mergers and acquisitions.
