The treatment is aimed at lessening the effects of crow's feet, laughter lines, wrinkles, and thin skin in patients aged between 30 and 55 years old. It also follows the trend whereby individuals are seeking non-invasive, semi-permanent treatments that aim to fight visible signs of aging, particularly on the face.
"MesoLift is an easy non-surgical procedure blending a series of breakthrough anti-aging treatments that reverse the aging process with minimal downtime," said Dr Sam Assassa, who specializes in non-surgical aesthetics at Beverly Hills Aesthetics.
According to the company the process takes two to three sessions of virtually painless microinjections of the aesthetic mesotherapy formulas designed specifically for facial rejuvenation. The program stimulates the skin to rebuild its own collagen and elastin and competes against similar treatments such as Botox and fillers such as Restylane and collagen.
Additional to the actual injection process and also part of the treatment is the Myofacial, which applies gentle electrical stimulation applied to the droopy facial muscles, a procedure that aims to tone and lift the targeted areas.
"As a person begins to age, facial skin becomes thinner, less elastic and unable to rebuild itself as quickly. The facial muscles become weaker, skin loses its luster, and collagen and elastin production decreases," said Assassa. "MesoLift can overturn this process by restoring the collagen, tightening the pores, smoothing skin, eliminating wrinkles and reversing the skin's aging process."
The procedure requires regular 'top-up' injections, which should be carried out every few months, depending on how individual skins react to the treatment.
The newly launched procedure is tapping into a market that is fast-growing in both North America and Europe. In 2004 more than 7.5 million non-invasive procedures were performed in the United States, up 36 per cent from 2000, according to the American Society of Plastic Surgeons.
"The trend in non-invasive cosmetic services is moving away from aggressive reconstruction and going for a more subtle, progressive change to a person's appearance," said Assassa. "Going under the knife is history; non-invasive is less extreme and the minimal downtime makes it an attractive option."
The mesotherapy that the treatment is based on was first developed in France in 1952 as a treatment for muscle and sports injuries. Similar to Botox, it subsequently evolved as a treatment for a variety of skin conditions, including acne, cellulite and wrinkling.
Mesotherapy actually targets the mesoderm, or middle layer, of the skin. The connective layer is the main source of collagen, which in turn maintains the elasticity of skin. As it is an interventional therapy it must be performed by a licensed practiotioner.
The formulation of the injections depends on the specific treatment, but in general the substances include vaodilators, anti-inflammatories, muscle relaxants, anti-infectants, vitamins, minerals and hormones.