Tesco rivals Boots

Related tags Retailing

UK supermarket group Tesco is making a bid to undercut health and
beauty retailer Boots by launching a €100m price reduction program.
With an everything under one roof policy more customers are turning
to supermarkets to purchase cosmetics.

"Research has shown that we are winning custom as a lot of our products are significantly cheaper than Boots. We've already invested nearly €2 billion in cutting prices over the last six years,"​ said Tesco director Tim Mason.

The long-term price cuts are claimed to be on over 600 products with average reductions of eight per cent. The price cuts cover all areas of the store with a focus on health & beauty and baby products.

Tesco​, which claims to check more than 10,000 products every week for unbeatable value, claim that parents shopping for a typical basket of 12 baby products can save a staggering 11 per cent when shopping at Tesco compared to Boots.

However Boots​ contested that it had also reduced prices on key product lines for customers in the past year.

"Price is obviously a big factor in the choice of many basic lines in health and beauty. Customers want a brand they can trust, expertise, advice, guidance and a range of products to suit all their various needs-not necessarily something you will find in a grocers,"​ said a Boots spokeswoman.

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