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Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]

Beautiful Africa: ‘Nuanced’ A-Beauty an emerging space ‘to watch’ - WGSN

African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.

Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]

Community, mindset and creativity: Estée Lauder, L’Oréal and Coty discuss future of the metaverse

Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.

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Addressing personal care needs in a post-pandemic world: Getting closer

All over the world, people are stressed by the drawn-out pandemic. Whether economic hardships, health concerns or travel restrictions, the “new normal” doesn’t feel normal at all. People are longing to reconnect with one another, travel and explore different...

The beauty major's tool considers eight metrics across human health, ecosystem health and environmental endpoints to provide a 'green score' on ingredients, formulas and end products [Getty Images]

‘Measured, tracked and validated’: Estée Lauder outlines ‘green score’ tool for beauty

Beauty major The Estée Lauder Companies has outlined a method it has developed to score ingredients, formulations and products on their green value, considering human health, ecosystem health and environmental endpoints throughout the supply chain.

Expert explains why most circular design projects tend to fail. [Getty Images]

‘It needs to be benefits led’: Circular design expert explains why most eco-friendly propositions fail

Most circular design projects tend to fail as companies tend to begin to implement circular elements too late and fail to keep the mainstream consumers’ basic needs and concerns in mind.

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Unveiling the ultimate approach against stress

Who can say they are not stressed in some way? It is difficult to find someone who can say that they are not stressed, since almost everyone deals with stress in their day-to-day lives even if they are not aware.

Microbiome beauty trend to soar beyond skin care in 2022 says Gallinée founder

Gallinée founder: ‘You can feel it’s the year of the microbiome’

The scientific community has had its eyes on the microbiome for years, but for the beauty industry and its consumers, 2022 will be the year the concept really gains important ground, says the founder of Gallinée.

Care-taking; fluid states; provoking protopias; people-power shifts; democra-sized; and code-breaking are WGSN's six 'big ideas' set to shape beauty in 2024 [Getty Images]

WGSN beauty ‘big ideas’ in 2024: Care culture, phygital, protopias, people power, accessibility and creativity

As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...