"Oriflame chose this Albéa mascara expertise to provide its new Maxi Lash mascara with the specific dual-comb standard brush allowing for a perfect make up result: volume, definition and/or curl according to the end-user’s wish,” a company spokesperson for Albéa told CosmeticsDesign-Europe.com.
The company has claimed the mascara ‘loads, combs and curls lashes all at the same time’, as it has a specific double comb design.
According to Albéa, the brush, has several advantages such as one side containing short and spaced teeth which load the lashes with formula, adding volume.
The other side with longer and closer together teeth, combs the lashes, for better definition. Also two flat sides that curl the lashes, which is said to gently apply pressure to the bottom of the lashes, for just a few seconds, with no risk of staining the eyelid.
“This brush is one of the latest mascara innovations by Albéa, who is continuously developing its huge catalogue of standard offers to always better serve customers' needs", stated an Albéa spokesperson.
The mascara packaging consists of an Acrylonitrile butadiene styrene (ABS) cap and a Polypropylene (PP) tube, with decorative writing in silver hot stamping.
Albéa says the product has been evaluated tested internally, by professionals and end-users in the company’s innovation centre.
The brush is part of Albéa’s standard range of cosmetics products and so has been developed and made available to customers for quite some time.
Oriflame’s cosmetics product Maxi Lash mascara is also already available on the market for consumers to purchase.