Sephora, Lancôme and Estee Lauder have been ranked as ‘Geniuses’ in the second annual L2 Facebook IQ Index.
The index compiled in partnership with Buddy Media, features 100 luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewelry being ranked in terms of its social media efforts across four areas: size & growth, engagement, programming, and integration.
Each brand is then scored against more than 350 qualitative and quantitative data points, and assigned a Facebook IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.
“We’ve seen tremendous growth by prestige brands on Facebook, specifically as they expand globally,” says Jeff Ragovin, co-founder, Buddy Media.
“The more these powerful global brands open up two-way engagement, create localized content, and amplify their efforts with social ads, the more return they will see," he adds.
The L2 Facebook IQ top 10 remains dominated by retailers and beauty brands that have been deft at facilitating higher rates of engagement via user generated content and local page posts.