Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Market Trends

Read more breaking news


News in brief

Beauty brands rank high in Facebook poll

Last updated on 15-Jun-2012 at 12:51 GMT2012-06-15T12:51:37Z

Sephora, Lancôme and Estee Lauder have been ranked as ‘Geniuses’ in the second annual L2 Facebook IQ Index.

The index compiled in partnership with Buddy Media, features 100 luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewelry being ranked in terms of its social media efforts across four areas: size & growth, engagement, programming, and integration.

Each brand is then scored against more than 350 qualitative and quantitative data points, and assigned a Facebook IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.

We’ve seen tremendous growth by prestige brands on Facebook, specifically as they expand globally,” says Jeff Ragovin, co-founder, Buddy Media.

The more these powerful global brands open up two-way engagement, create localized content, and amplify their efforts with social ads, the more return they will see," he adds.

The L2 Facebook IQ top 10 remains dominated by retailers and beauty brands that have been deft at facilitating higher rates of engagement via user generated content and local page posts.


Key Industry Events

Live Supplier Webinars

NEUROCOSMETIC: The New Science of Aging

On demand Supplier Webinars

How to optimize efficiency in the cosmetic R&D lab
Coptis Software Solutions for Cosmetic R&D
The CosmeticsDesign Multifunctional Colour Cosmetics Forum
William Reed Business Media
Inspired Collections Designed to Make Color Work for You
PolyOne European Regional Headquarters
Counter pollution - benefit from dermocosmetic approaches
Merck KGaA
All supplier webinars