The Cosmetics Design editorial team has put together a collection of cutting edge stories that focus on trends in the natural anti-ageing ingredients area, together with the latest technologies and scientific breakthroughs.
We will also be taking a closer look at why many experts in the area are turning around the whole concept of anti-aging, as well as considering how the anti-pollution trend is muscling in on the anti-ageing category.
The latest natural anti-ageing solutions
In the past few months we have seen a plethora of new natural-based ingredient launches targeting the anti-ageing beauty market, including, a raspberry extract, a green coffee oil ingredient and a new apple stem cell-based ingredient.
Worldwide both the global anti-ageing and natural beauty markets continue to return growth figures in the upper single digits, which is why manufacturers are continuing to simultaneously target these categories with increasingly sophisticated solutions designed to provide effective formulations for skin care, supplements and hair care products.
In the past few months a number of interesting launches have caught the eye of beauty experts eyeing solutions that answer consumers’ longing for products that will help them maintain a youthful appearance, as well as contributing to a sense of wellbeing, while also being derived from natural sources.
Anti-pollution makes it mark
One of the latest trends in the industry at present is for anti-pollution products, and this presents an opportunity for brands within the anti-ageing category to target specific consumer needs.
Environmental pollution is a significant problem in many large cities around the world and anti-pollution skin care is a hot new trend that came out of Asia and is making its mark across the globe now as manufacturers and ingredient suppliers alike focus their attentions on this trend.
In this article, you’ll learn how ‘Particulate matter’, also known as particle pollution or PM, is a complex mixture of extremely small particles and liquid droplets, made up of a number of components, including acids, organic chemicals, metals, and soil or dust particles.
Re-thinking the concept of anti-ageing
Age management is a more appropriate term to describe the anti-ageing category and better reflects consumer sentiment , as consumers are now embracing their age, according to a market analyst who explains this view.
Speaking at the in-cosmetics event in Paris, Jamie Mills, senior analyst at Canadean, says perceptions of age are changing and that ‘age management’ is a more correct term, as why should consumers be ‘anti’ age?
Age related cosmetic concerns are still the top priority for today’s consumer, but not everyone believes the term ‘anti-ageing’ to be effective in line with their age management goals, according to Mills.
What’s new in ingredient and technologies
Cosmetics Design surveys this distinctive beauty category by looking forward at formulation trends and reflecting on innovative launches and business moves from the past year.
No longer confined to facial skin care for mature consumers, anti-aging is for everyone and for everywhere on the body. That, in combination with the fast pace of ideas and trends driving the industry, ensures that the right sort of product advancement will let the category grow.
In this article we look at how new angles on colour cosmetics, greater consideration of hand care and new active ingredients are also serving to raise the bar and alter our perspective on skin ageing.