Marketing trends topics proved popular with packed rooms
As well as showcasing new product innovations, visitors had access to a free educational programme in the form of marketing trends and regulatory presentations, innovation seminars and the highly popular 'Formulation Lab', introduced in 2014 exclusively for R&D professionals and formulators.
The rooms hosting the talks were jam packed with attendees who flocked to hear about China's latest innovations, digital strategies for cosmetics businesses and the best protection for Asian skin.