Nivea selects ‘Empress’ jar for anti-ageing cream
With a dual-layered construction, the Empress uses a coloured inner tube which is visible inside the clear outside container, with the SAN variant delivering a particularly high level of transparency.
The product also uses thick-walled plastics in a “glass effect,” which offers significant advantages in weight and resistance to shattering.
Empress jars are available in sizes 50, 75, 200, 250 and 300ml in single and double-walled variants, and are made from SAN, PP/PP or SAN/PP.
It will be used as packaging for Nivea’s Cellular Anti-Age Day and Night cream, which is described as promoting cell regeneration and reducing skin stretching.