Hand care firm turns to agency for complete identity revamp
Cuticura is relaunching its anti-bacterial hand hygiene range with a new identity and revitalised packaging design through Holmes & Marchant.
Holmes & Marchant completely redesigned the brand logo, opting for a shield format, with upper case lettering and a new circular symbol to represent the protective qualities of the product.
The agency also introduced a darker blue for the bottle lids and dispensers across the entire product range which has been extended into the Hand Wash category.
“To successfully extend our reach into the highly competitive Hand Wash category, we felt the identity and packaging of our product range needed a new look,” said Jen Edwards, marketing director, for Cuticura at Keyline Brands.
“Holmes & Marchant has delivered an identity which we are confident will reaffirm our expertise in the hand hygiene category, while creating a strong platform to launch our new range of hand washes and serums.”