'Beauty Blog FTSE 100' can help brands communicate
The company tracks blogs and social media sites and has drawn up a list that it refers to as the Beauty Blog FTSE 100.
According to the company, the list can help brands identify the blogs that are most likely to write about their products, and helps them get involved in the dialogue.
“Consumers are turning to beauty blogs as they are perceived to provide an honest and independent opinion on beauty products. Now brands can identify which bloggers are most likely to write about their products, target them and engage with their consumers,” said Sean Smith, of mymarketcopmany.com.
Available to subscribers of the mymarketmonitor.com online, the company is also looking into making the service available for smaller brands for a more affordable price.
The list of UK beauty bloggers includes contact details, profile of the blog, and links to related twitter, Facebook and YouTube pages.
Consumer has more voice
According to company CEO Ramseyer, the rise of blogging gives the consumer more of a voice in shaping public opinion.
“There is a massive sea change underway. It used to be the media that influenced opinion and thus the consumer, now it is the social networks, the consumer chatter that is driving opinion and the bloggers are a direct link into this phenomenon,” he said.
The social media phenomenon and the rise of the blog are predicted to change the face of communication from brands to consumers, and importantly from consumers back to brands.
In its recent trends forecast, the Fragrance Foundation referred to blogging as ‘the new PR vehicle’ allowing a unique two-way communication between the brand and consumer.
“Engaging directly with the consumer, getting their feedback, understanding what it is they really want is all part of the blog evolution and can help fragrance marketers understand their needs and wants better,” communications director for the Fragrance Director Lyn Leigh told CosmeticsDesign-Europe.com earlier in the year.
