Chanel unveils new campaign with Timothée Chalamet and Martin Scorsese
Chanel has just launched its new campaign for its Bleu de Chanel scent, which stars actor-of-the-moment Timothée Chalamet and was directed by film legend Martin Scorsese
According to the brand, the campaign creates “a contemporary picture of free, daring, and determined self-discovery” that ushers “in a new era for the House’s iconic fragrance.”
Scorsese previously worked with Chanel in 2010, when he directed a different campaign for its Bleu de Chanel fragrance.
In the new advert, Chalamet portrays a man who sets off on a quest to find himself, following only his own instinct, in role that was written especially for him.
“The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago,” said Martin Scorsese.
According to Chanel, the acclaimed director has created a film that “explores the delicate ambivalence between the overexposure that comes with fame, which causes the actor to live a scripted version of his life, and his desire to seek authenticity in his craft.”
The film is filled with contrasting scenes shot in black and white to ”depict the duality between the character’s celebrity persona and his dark side”, while flashes of blue “symbolises hope” and “provide glimmers of optimism.”
In the final scene, Chalamet’s character becomes blue as he “comes face-to-face with his inner truth”, which illustrates the campaign’s message: “Find your blue, find yourself.”
Chanel in-house perfumer-creator, Olivier Polge, shared that the Bleu de Chanel scent “has just the right amount of conviction and intensity to represent a man who refuses to be typecast. A man who dismisses facades and who is not afraid to let vulnerability show through his tough, disarming exterior.”
Watch the new campaign here.
