
How can brands tap the nostalgia craze without looking dated?
As the 2016 beauty revival continues, how can brands meet Gen Z’s obsession with the past without looking lazy or complacent?
News & Analysis on Cosmetics Innovation

As the 2016 beauty revival continues, how can brands meet Gen Z’s obsession with the past without looking lazy or complacent?

How the rise of minimalist makeup packaging and sustainability is reshaping colour cosmetics NPD.

German skincare company Beiersdorf shares more on how epigenetics is reshaping pro‑ageing strategies for skincare brands.