
Why some colour cosmetics brands are failing: shifting trends and rising costs
We explore why innovative makeup brands such as Pat McGrath Labs and Barry M are suffering in the current market, and what other brands can do to prevent similar issues.
News & Analysis on Cosmetics Innovation

We explore why innovative makeup brands such as Pat McGrath Labs and Barry M are suffering in the current market, and what other brands can do to prevent similar issues.

Warpaint London expects the acquisition to support its retail expansion.