
Rituals Cosmetics’ retail strategy & wellbeing focus drove 15.7% YoY growth
Refillables, Mind Oasis and new stores fuel Rituals Cosmetics’ 2025 surge, as the brand marks its 25-year anniversary.
News & Analysis on Cosmetics Innovation

Refillables, Mind Oasis and new stores fuel Rituals Cosmetics’ 2025 surge, as the brand marks its 25-year anniversary.

The Director‑General of trade body Cosmetics Europe discusses the regulatory challenges and priorities facing beauty and personal care companies this year.