
Why Beiersdorf has reformulated its bestselling NIVEA Crème
German beauty & health multinational Beiersdorf took six years to develop a new version of its flagship Nivea product using 99% natural-origin ingredients.
News & Analysis on Cosmetics Innovation

German beauty & health multinational Beiersdorf took six years to develop a new version of its flagship Nivea product using 99% natural-origin ingredients.