
Makeup rebounds as Puig outpaces global beauty market
For H1 2025, Puig has continued to outpace the global premium beauty market, thanks to strong fragrance sales, a recovering makeup segment, and geographic diversification.
News & Analysis on Cosmetics Innovation

For H1 2025, Puig has continued to outpace the global premium beauty market, thanks to strong fragrance sales, a recovering makeup segment, and geographic diversification.

In recent years, brands like Sol de Janeiro have gained a cult following and made body mists fashionable. What’s coming next for fragrance mists?