
Byredo & more join Covent Garden’s luxury scent revolution
Fragrance is the category that just keeps on winning and Covent Garden plans to welcome four new luxury scent brands as it continues to carve out a name as Europe’s ultimate beauty hub.
News & Analysis on Cosmetics Innovation

Fragrance is the category that just keeps on winning and Covent Garden plans to welcome four new luxury scent brands as it continues to carve out a name as Europe’s ultimate beauty hub.

Brick-and-mortar beauty has never been so exciting. What do cosmetics brands need to know about creating these in-real-life experiences for their customers?

As more industry experts highlight the importance of social media as a trends lab, Pinterest has revealed what global users have been searching for in the beauty space.