
Youthforia to shut down following foundation controversy and backlash
The brand, formerly popular with Gen Z consumers, failed to recover after missteps with its shade 600 launch last year.
News & Analysis on Cosmetics Innovation

The brand, formerly popular with Gen Z consumers, failed to recover after missteps with its shade 600 launch last year.

The EU animal testing loophole threatens progress for cruelty-free cosmetics, says PETA US.

A new cosmetics ingredients study has shown potential for lavender as a natural preservative in oil-in-water cosmetics formulations.