
52% of content creators say they’ve experienced “burnout”
New research from a content creator marketing agency has shown that constant pressure for influencers to be creative ‘on-demand’ could have long-term implications for brand growth.
News & Analysis on Cosmetics Innovation

New research from a content creator marketing agency has shown that constant pressure for influencers to be creative ‘on-demand’ could have long-term implications for brand growth.

Intrinsically linked to the senses, perfume choice is considered highly personal. So why would someone buy a fragrance online if they can’t smell it?