News & Analysis on Cosmetics Innovation
Research from the professional services multinational says the consumer products industry is currently “battling relevance” as “structural behaviours test their ability to grow.”
The researchers’ findings may inform new formulation strategies for proactive skin care and sun care product R&D.
“Hair longevity and a porosity-focused approach are some of the directions that will lead the way in claims and terminology for hair care, color, and styling for 2025–2028,” said Eleonora Mazzilli, Trend Localization & Business Development Director,...