New approaches to beauty marketing: Sephora, NYX & Maybelline
In an increasingly saturated beauty market, we explore new ventures from three brands that are thinking outside of the box…
Archives for January 27, 2025
SheGlam launches in India
Viral beauty brand SheGlam has launched into the Indian beauty market through Tira stores.
Unilever India acquires majority in Minimalist to ‘turbocharge’ premium beauty portfolio
The acquisition of Minimalist will strengthen Hindustan Unilever’s (HUL) premium beauty offerings, which is “under-indexed”, says its CFO.