News & Analysis on Cosmetics Innovation
As big brands focus on their new year strategies and development plans, we take a look at the Institute of Personal Care Science ’s projected trends and how they are set to transform the industry in 2017.
MAC is the latest beauty brand to push the boundaries of how beauty endorsers are being used by makeup brands.
Beauty giant L’Oréal has continued its push to position itself as a leader when it comes to diversity with the use of a transgender model to front its latest campaign.
Debenhams, a leading department store chain in the UK, has used the strong recent performance of its beauty offerings to defend the future of the retail format.