News & Analysis on Cosmetics Innovation
With digital taking an ever more central role in the way beauty and personal care brands are retailing their products, we take a look at how consumer demand has shaped retail in the EMEA region in 2016.
The leading personal care and cosmetics event for independent brands is happening in LA next month and will include a new feature called Indie Connect, an educational and networking forum for founders and brand owners.
With smaller, more nimble beauty players doing better than bigger competitors in saturated, developed markets, the need for brands to be responsive to consumer demands became increasingly clear throughout 2016.
Men showed strong engagement with beauty and personal care in 2016, and brand campaigns and launches rose to meet their demand. Here, we take a look back at some of the most innovative industry moves in male grooming.